Hi, I'm Lydia McCracken.

I’m an Experience and Visual Designer based in Grand Rapids, MI, specializing in UX/UI, eLearning, and branding. I combine illustration, storytelling, and human-centered design to craft intuitive, accessible digital experiences. My passion lies in transforming complex information into engaging learning tools through thoughtful design systems. Let’s create something meaningful together.

Flexco Sales Effectiveness eLearning
Selling Essentials Program
Recognize & Respond Campaign
WISE Rebrand
Todew: A Learning Product
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