Résumé
Lydia McCracken
Experience and Visual Designer
LydiaMcCracken@gmail.com
616.481.5387
CORE SKILLS & TOOLS
UX/UI & Research: UX Research, Interaction Design, Wireframing, Prototyping, Accessibility Testing, Atomic Design
Design & Branding: Visual Design, Illustration, Program Branding
Tools: Figma, Adobe XD, Articulate Storyline, Rise 360, Quizmaker, Illustrator, Photoshop, InDesign, After Effects
PROFESSIONAL SUMMARY
Experience and Visual Designer specializing in crafting intuitive eLearning, UX/UI, and branding solutions. Combines illustration, storytelling, and human-centered design to create engaging, accessible experiences. Passionate about simplifying complex information through thoughtful design systems and interactive learning tools.
EXPERIENCE
Experience Designer | SDI Clarity, August 2020 – Present
Design and develop eLearning modules using Articulate Storyline, Quizmaker, Rise 360, and proprietary tools. Collaborate with subject matter experts and developers to translate training content into engaging, user-focused experiences. Streamline asset workflows to improve efficiency and ensure design consistency across learning platforms for unique client needs.
Designer | Design Project Center, Ferris State University, August 2021 – May 2022
Worked collaboratively with teams to deliver branding, print, and digital design solutions for clients. Participated in client meetings and critiques, applying feedback to enhance visual communication and usability.
Experience Design Intern | SDI Clarity, May 2020 – August 2020
Created visual assets and learning modules for eLearning curriculums in a remote environment. Supported senior designers in developing graphics and layouts aligned with brand guidelines.
AWARDS & RECOGNITION
Gold ADDY Award: Student Category, Recognize & Respond Campaign
Silver ADDY Award: Student Category, WISE Rebrand
Ferris State University: Transfer Gold Scholarship, Charles and Kimberly Scholarship, Hoexum Scholarship
EDUCATION
B.S. in Design, Ferris State University, 2022
Pursued B.S in Graphic Design, Northern Michigan University, 2017
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